Gold: Safe haven of 21 century

Investors frequently use safe-haven assets to shield their portfolios from market volatility during periods of economic uncertainties. Gold is one such asset that has constantly demonstrated its ability to behave as a trustworthy store of wealth. The yellow metal has served as a safe haven for investors and has produced incredible returns in the recent times. […]

The Lipstick Index: Explained

The lipstick index is used to describe the phenomenon where the sales of lipstick increase during the time of recession. The reason stated by the phenomenon is that during the time of recession, people try to make themselves feel better by treating themselves with something small, as they are not able to afford luxury items. […]

The Big Mac Index: Burgernomics

The Big Mac Index was created in 1986 by The Economist Magazine. It calculates the price of the Big Mac Hamburger in fast-food chains (McDonald’s) in every country which is standardized. The prices of Big Mac in different countries can be compared to analyse which countries have better buying power. It helps us understand the […]

What is Purchasing Power Parity (PPP)? An Overview

The term “Purchasing Power Parity” (PPP) refers to the economic principle according to which, over time, the value of two currencies should equalise in terms of the cost of a basket of goods and services in those two nations. To ensure that the same number of products and services can be purchased in both nations […]